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IELTS Sample Essay -- Advertisements (Successful in persuading or not)

      -IELTS Writing Task 2 (Essay) Question

You should spend about 40 minutes on this task.

Write about the following topic:

Some people say that advertisements are extremely successful at persuading us to buy things. Other people say that advertisements are so common that we no longer pay attention to them.

Discuss both these views and give your own opinion.

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.


Sample Essay

In today's hyper-commercialized world, the impact of advertisements on consumers has become a subject of considerable debate. Some argue that advertisements wield extraordinary persuasive power, while others contend that their ubiquity has rendered them virtually invisible. This essay will explore both perspectives and offer my own viewpoint on the matter.

Without a doubt, advertisements, when infused with creativity and innovation, wield a remarkable power to seize the attention of audiences. These advertisements employ an array of techniques, such as the use of infectious tunes, compelling storylines, and the showcasing of cutting-edge gadgetry features. For instance, I recall an iconic ad of Apple computers which featured a dystopian narrative and stunning visual effects. This advertisement not only generated immense buzz but also contributed significantly to the product's success. Similarly, a recent ad for a soft drink brand utilized a captivating storyline that resonated with viewers and left a lasting impression. These examples illustrate how creative marketing strategies can effectively capture the imagination of potential consumers, thereby influencing their purchasing decisions.

Conversely, a glut of monotonous and repetitive advertisements has led many viewers to develop ad blindness. When ads inundate every facet of our lives, from billboards to online pop-ups, consumers tend to tune them out. Furthermore, exaggeration and overhyping of products can lead to skepticism and viewer apathy. Audiences are quick to recognize when claims are inflated or products are portrayed unrealistically, leading them to disengage from the advertising message. This phenomenon is particularly evident in the case of infomercials, which are often seen as disingenuous and thus ignored by discerning consumers.

In conclusion, the effectiveness of advertisements hinges on their ability to be innovative and creative. Ads that employ memorable music, engaging narratives, and captivating visuals can undoubtedly influence consumer behavior positively. However, the sheer volume of advertisements and the tendency to exaggerate can lead to ad fatigue and viewer indifference. Hence, advertisements that stand out through creativity and authenticity are more likely to persuade consumers, while repetitive and exaggerated ones may fall on deaf ears.


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(Usually we depend on developing ideas using points. However, if you ever struggle with points in your essay, remember that examples are your friends. By picking good examples and putting them in your essays, you can write a convincing essay and get your point across. Use this technique only if you are unable to come up with too many points. But it is certainly a technique that can come in handy during your IELTS Writing test.)

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